Project: DVD Promo
The premise of this school project required each student to select a documentary film, viewable on Vimeo documentaries, watch and research the film, and analyze the best way to present the movie to consumers.
Students were required to design the DVD slip case and the inserted CD. The design could not in any way resemble past design(s). The class was told to consider this DVD packaging design to be a new promotion of the documentary, as if it had not been previously created.
The goal was to entice documentary watchers to watch the film while conceptually convey through the design the documentaries story in a succinct, visually appealing manner.
Chosen Documentary: 76 Days Adrift (directed by Russell Eatough).
